Made with Care, Designed for Little Ones
We hand-design every season’s collection, focusing on unique styles and high-quality cotton your kids will love. From humble beginnings to a store at Westfield Fountain Gate and a global online shop, every step reflects our passion for children’s fashion.
About
Rocca Madden is a small Australian-owned business that first launched in Winter 2015 under the name Willow & Jag.
I had worked for many years designing for other companies, and with the encouragement of my family, took the step to create something I was truly passionate about and have loved creating beautiful products ever since.
From humble beginnings as a pop-up shop, we have grown and rebranded and have a beautiful flagship store in Westfield Fountain Gate, as well as our online store, which we can send anywhere in the world.
Each season, I design around 250 products that are made in factories I have worked with since we launched. They care about our products as much as I do, which is evident in the quality of our garments. My focus is on unique designs made of high-quality cotton fabrics at an affordable price.
I appreciate your support so much and love seeing your little ones in my outfits.
- Tracey (Owner of Rocca Madden)
